Walmart makes halloween costume faux pas and Twitter users make sure they know it!

Walmart has made the headlines for all the wrong reasons this halloween! Unfortunately, at least one Walmart employee thought it appropriate to label the plus size costumes as “fat girl costumes”… presumably this is not something that the employee ever intended to actually post live on the website, however due to an oversight of epic proportions that is exactly what happened! This is what was displayed on the Walmart website for all their customers:

173572251_Walmart fat girl costumes#EpicFail

Unsurprisingly, Walmart received a torrid of abuse from Twitter users and have since issued the following tweet as an apology:

This never should have been on our site. It is unacceptable, and we apologize. We worked quickly to remove this. -Jes

I think it’s fair to say that is not the type of publicity Walmart will have been hoping for this halloween; and it doesn’t end there, eyebrows have also been raised over this Walmart costume:

Screen Shot 2014-10-31 at 09.39.19

The Walmart description reads:

Represent the Middle East in this Mens Pashtun Papa Costume this Halloween season. Whether you’re making a serious political statement or staging a polical parody, this authentic-looking outfit is sure to fit the bill!

Our Afghan Pashtun Papa Costume features a long-sleeved beige top, matching beige pants, brown vest, Turban to match the vest and long grey beard. Nothing is sacred this Halloween. Shock your friends with this Islamic costume.

The costume is still available on the Walmart website at the time of writing.

Furthermore, this comes after a Walmart manager was fired over comments he made on his personal Facebook page mocking Muslim women by posting a photo of two women in traditional, full coverage clothing and saying

Halloween came early this year … do they really have to f***ing dress like that … your in my country … get that sh** off!!!!

(Source: CNET)


On a more positive, halloween-related note. Ever wondered what halloween hashtags to use? Social media week have identified the following as the best hashtags to use in the lead up to halloween, especially for marketers on Twitter and Instagram:

Screen Shot 2014-10-31 at 09.14.38(Source and full article at: Social Media Week).

Unfortunately it seems that all the hashtags in the virtual world may not be enough to save Walmart’s reputation this Halloween! #Sorry


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