New Facebook rival says Ello! and this one aims to be different… but is it just another drop in the ocean?

So it seems that every week there is a new social media platform that is labelled the ‘next Facebook’ or the ‘next Twitter’. Usually these platforms come and go without making a ripple on the surface of the big social media ocean, however the latest newbie has generated a few more waves than most. Meet Ello – a new social media platform that describes itself with the tagline ‘Simple, beautiful & ad-free’.

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